Campaign Level Optimization in Google Ads is a crucial aspect of digital marketing that helps businesses increase the visibility and relevance of their ads on the search engine. With the right optimization strategies, businesses can improve their return on investment, reach their target audience, and achieve their marketing goals
I am having more than 400 Campaigns with ₹2 Cr Monthly Budget, I lost my Search Imp. Share from 90% to 10%, and CTR from 25% to 10%, these matrics were going down drastically.
It was very difficult to know which campaign should be optimized because the number of campaigns is huge. I took various steps to get my lost SIS and CTR, but I failed and failed for up to 3 weeks, with no hope. but finally, I used the below metrics and made the below rules on the campaign level. After applying the below rules for Campaign Level Optimization in Google Ads, I finally got my SIS and CTR back to normal.
This is my very personal trick which works for me
1. Ad CTR >=20%–All Time Data—Resume
2. Ads with CPUL >=2000 & Ad CTR<=19.99%—All Time Data—Pause
3. KW CTR >=20% –All Time Data—Resume
4. Adgroup CTR>=20% & CPUL<=1000—All Time Data —Resume
If you have similar problems in your Google campaigns but you are not able to get this back, you can contact me by writing a comment below.