Campaign Level Optimization in Google Ads is a crucial aspect of digital marketing that helps businesses increase the visibility and relevance of their ads on the search engine. With the right optimization strategies, businesses can improve their return on investment, reach their target audience, and achieve their marketing goals
I am having more than 400 Campaigns with ₹2 Cr Monthly Budget, I lost my Search Imp. Share from 90% to 10%, and CTR from 25% to 10%, these matrics were going down drastically.
It was very difficult to know which campaign should be optimized because the number of campaigns is huge. I took various steps to get my lost SIS and CTR, but I failed and failed for up to 3 weeks, with no hope. but finally, I used the below metrics and made the below rules on the campaign level. After applying the below rules for Campaign Level Optimization in Google Ads, I finally got my SIS and CTR back to normal.
Here are some tips and tricks for your Campaign level optimization for search ads in Google Ads:
Set a target CPA: A target CPA (cost per acquisition) allows you to set a desired cost for each conversion and automatically adjust bids to achieve that target.
Use geographic targeting: Target specific locations to better reach your desired audience and increase the relevance of your ads.
Use ad schedule bidding: Adjust bids for specific days and times based on when your target audience is most active.
Bid adjustments for mobile devices: Consider mobile bid adjustments if you see a higher conversion rate on mobile devices compared to desktops.
Utilize negative keywords: Adding negative keywords can help prevent your ads from showing to users who are not interested in your product or service.
Ad rotation: Set ad rotation to optimize to get the most conversions. Google Ads will show the ads that are performing the best more frequently.
Use ad extensions: Ad extensions can increase the visibility and relevance of your ads, resulting in higher click-through rates.
Monitor your campaign performance: Regularly monitor your campaign performance and adjust your bids and ad targeting as needed to achieve your desired results.
Test different ad copy and creative: Regularly test different ad copy and creative to see what resonates best with your target audience.
Optimize landing pages: Make sure your landing pages are optimized for conversion, with a clear call-to-action and relevant content.
This is my very personal trick which works for me
1. Ad CTR >=20%–All Time Data—Resume
2. Ads with CPUL >=2000 & Ad CTR<=19.99%—All Time Data—Pause
3. KW CTR >=20% –All Time dData—Resume
4. Adgroup CTR>=20% & CPUL<=1000—All Time Data —Resume
If you have similar problems in your google campaigns but you are not able to get this back, you can contact me by writing a comment below.