PPC Protect is a click fraud protection software designed to protect businesses from the negative effects of click fraud. Click fraud is a malicious activity where individuals or automated systems repeatedly click on a business’s pay-per-click (PPC) ads, causing the business to incur unnecessary advertising costs without any resulting benefit. PPC Protect uses advanced technology to detect and prevent click fraud, ensuring that businesses only pay for legitimate clicks on their ads. With PPC Protect, businesses can enjoy peace of mind knowing that their PPC campaigns are protected against click fraud and that their advertising budget is being used effectively and efficiently
If you are running Google ads or Microsoft ads then you have to keep in mind that 25% of the Google ads traffic is invalid and a quarter of their budget is never able to generate any customer for business.
In this article I will try to make you understand the whole mechanism of fraud clicks and all the ways to prevent from these fraud clicks.
Meaning of fraud clicks:
As the name says these are fake clicks that are done to hamper the liability of ads.
1.COMPETITORS : Competitors use various spy tools to check our ads,they click on our ads and we have to pay for that spend.
2.BRAND HATERS: There are always some people who don’t like a particular brand or many programmes like food and nutrition ,weight loss products.So these people can also do fraud clicking.
3.ACCIDENTAL CLICKS: Fraud clicks can also be done accidently.
4.CLICK FARMS: When group of people are involved in doing fraud clicks.
5.BOTS: Bots are machines ,you can say just like a robot which is capable of fraud click.
6.UNKNOWN FRAUD TACTICS
Thus, now we know how even after spending alot why we are not able to get any conversion.
Tools to Counter Fraud Clicks Damage
1. CLICK CEASE: It is an amazing tool that you can use for google ads, Microsoft ads, search campaigns, etc. against fraud clicks from competitors, and bots. It is a paid tool.
2. TRAFFIC GUARD: It is the best tool. This tool has tremendous features that are designed to prevent fraud clicks. It is also a paid tool.
3. CLICK MAGICK: This tool provides a 14days free trial before one may use it. It has got a wonderful feature of click-shield which help us to combat fraud clicks.
4.BeMOB: It is a free tool but you have to upgrade from free basic to paid features. It has a feature FRAUD PROTECTION which detects fraud and blocks bots to get high-quality human traffic. It also provides a good feature named PEERCLICK which has got ANTIFRAUD KIT.So according to your business size, you can use this tool.
It is suggested that if you are a beginner than you can start by using BeMOB and as you excel and gain experience in your working strategy then can switch over to these excellent tools like CLICK CEASE and TRAFFIC GUARD as discussed above.BEST OF LUCK and ROCK upon the fraud click.